Brainstorming for effective ways to promote products and services is undeniably one of the most strenuous challenges that small businesses face. Today, almost everything can be found on the web; however, it doesn’t mean that printing companies in Singapore and in other parts of the world are of no help anymore. Internet and print advertising are two common forms of advertisement; each of them has its own set of advantages and disadvantages. Consequently, several businesses advertise both online and in print media to reinforce their marketing campaigns and to diversify their promotional mix. It’s a clever idea, isn’t it?

Print advertising is far more effective in terms of reaching specific consumers than most online advertising. Small businesses usually operate in market niches that appeal to particular types of consumers located in specified areas. Print ads can become powerful tools for targeting advertisements to localised areas. For instance, if your company operates in a small town, you can advertise and promote your products or services in a local newspaper and other publication to reach prospects within the vicinity.

In this form of advertisement, you can expect that your ads have reached your targeted audience who might be interested in your products and services. Small businesses can substantially benefit from reaching specific group of customers using different forms of offset printing services.

Evidently, internet users often spend a few seconds or even less on a single page containing ads before navigating into another page, making it quite difficult for an advertisement to attract their attention. High bounce rate means that your ads were not that successful in catching consumer’s interest. In some cases, website users will install ad-blocking software to prevent advertisements and promotional offers from appearing on websites. As a result, the ads were unsuccessful in generating leads.

On the other hand, print ads may entice readers to spend several minutes reading each page of the magazine or scanning the content of the brochure, giving these advertisements more time to connect with consumers and to influence their decisions. Remember, ads should connect with the prospects to convince them to make a purchase. This is why many companies are still hiring brochure printing companies to print brochures that contain their products.